Differentiation of consumer preferences by gender in blogging in social media

The article describes the analysis of consumer preferences in different areas of blogging and examines the differentiation of this choice by gender. The most popular blogging areas among consumers, as well as, in particular, among men and women, are identified. Using the example of e-Commerce enterprises in the field of clothing/footwear, the expediency of using a specific direction of blogging platforms that most effectively performed the tasks of hosted integrations is demonstrated.