Digital marketing an efficient means of promotion

Автор: Pavlović Nikola, Savić Marko, Milanović Miloš

Журнал: Ekonomski signali @esignali

Статья в выпуске: 2 vol.16, 2021 года.

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The term "digital marketing" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your company using physical flyers, billboards, television, and radio, whereas digital marketing focuses on promoting your company over the internet. On the other hand, web marketing provides far more promotion alternatives. The purpose of this thesis is to determine the significance, application, and efficacy of digital marketing in today's surroundings. In addition to this, the goal is also to identify the most effective digital promotion methods in Serbia.

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Digital marketing, promotion, consumers, company

Короткий адрес: https://sciup.org/170204052

IDR: 170204052   |   DOI: 10.5937/ekonsig2102093P

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