Digital marketing an efficient means of promotion

Consumer reach is one of the most important advantages of digital marketing. That means clients can be located much more easily online, particularly through social media. It is more difficult in traditional marketing because finding clients takes a long time. However, web marketing allows you to find a large number of consumer in a short amount of time.

Because half of the population has access to the internet, digital marketing is critical for a company's survival in today's market. A corporation can use it to not only survive, but also to reach a large number of clients and increase sales. [Adams, 2017]

Digital marketing, according to Adams, [2017] is not an easy undertaking. It is safe to infer that "Digital Marketing" refers to any method of promoting a business via the internet. [Patel, 2020] That is why there are so-called "internet expert marketers" who help businesses reach the correct customers over the internet in order to sell their goods and services. Most of this is feasible because to Google, which has developed a system that allows businesses to target consumers depending on what Google users search for and look for on the internet throughout the day. That is a part of the above-mentioned search engine optimization.

However, you must win Google's trust in order to be promoted. It is not simple to do so, which is why it takes so long to ;oin Google's system. They make an effort to keep serious businesses that provide functional products and services. There are many fake firms that defraud customers online, which is why, before your company is included to the system, it must first receive positive ratings and then be checked by the people who decide which companies are reliable and which are not.

Companies are compelled to transition to a new chapter of marketing, which is digital marketing, in order to achieve those goals. Digital marketing is an essential tool for businesses to reach out to potential customers and promote their products or services. It allows busi- nesses to access a wider range of clients, as there are no restrictions on where they can offer their goods or services, and it makes it much easier for both them and their consumers to make a purchase.

Literature review

E-marketing integration comprises specific goals, methods, and actions. It could as well be a process of streamlining or recreating. The previous one is scrapped and a new one is constructed with no preparation and a fresh look during the reinventing process. It is necessary to create a separate e-marketing plan to outline the goals for integrating e-marketing correspondences with traditional interchanges. [Chourasiya, 2017]

-s the importance of internet channels grows, the structure of the advertising agency and its responsibilities may need to change in order to expand the opportunities available through new media. The decision on whether or not to change the structure of the promoting association should be made first. Following that, new e-adver-tising requirements should be acknowledged.

-ccording to -viva Cuyler, social media encompasses all forms of online communication that occur on a regular basis. This would include announcements from social organizations, question-and-answer sessions, and mailing lists. Even if social media has its drawbacks, there are four distinct qualities of social media networking: national forums, client solicitation, public communication and fictitious per- sona. Buyers now purchase as well as sell products in these sophisticated times. They give details such as item quality, dependability, evaluation, convenience, and guarantee techniques by listening in on people's chats and communicating through internet forums and social media. [Javed, 2013]

It is common for a powerful medium, such as the internet, to develop new methods for correspondence interfaces and applications on its own to aid the development of an online language.

Research findings

For the purpose of this research a survey has been conducted. The primary data have been gathered through the surveying comprising of 9 questions related to the research question. -s a measuring instrument, questionnaires have been distributed via emails and 52 responses have been received. The results have been summarized and analyzed. The secondary data was gathered through several web researches from reliable sources, which may be accessed in the research paper's reference section.

In the research have been equally represented females and males so as younger population has more access to internet than older. Being asked "Whether you have shown interest in online product and if you have purchased products online?", more than 90 per cent has shown interest while 81 percent has participated in online purchases.

With reference to reviews and their importance on final purchase, 82 percentage stated that they read reviews prior to final purchase while 18 per cent said they purchase product without reading reviews.

In terms if the digital marketing has helped them as customers in their purchasing decision, 95 percentage of respondents replied af-firma-tively while 5 per cent stated the opposite.

Regarding the attempting to sale some products online, 65 percentage of people stated that they have tried to sell something online and 35% claimed that they haven’t tried.

Those who have tried to sell online have been asked how efficient had been to promote their products online. 85% said that it has been efficient, 9% stated up to some extant efficient and the rest 6% stated it has not been efficient.

In the next key questions in our research the answers were as follows.

In con;unction to their trust to online purchases and concerns that products may look different than they appear in internet, 75,6% or respondents stated that they trust in online purchase while 24,4% claimed that they are concerned that products might be of low quality.

Do you trust online purchase and do you have concerns that products may look different than they appear on Internet?

Source: -uthors’ figure derives from the research

In the last question respondents where asked where they find out about products promoted on Internet. 87% said they find out about products through social media, 10% claimed via Goggle while 3% mentioned emails.

Where do you find out about products promoted on Internet

Source: -uthors’ figure derives from the research

Conclusion

Digital marketing is more than ;ust a facet of a firm; it's one of the most significant aspects of staying relevant in today's industry, especially given how internet-driven the world has become.

Companies have gained significant benefits from using the internet to promote and sell their goods and services. Not only has digital marketing aided businesses in raising sales and obtaining customers, but it has also aided customers in finding goods and services more easily