Digital- marketing: key trends and prospects

Автор: Zinisha O.S., Glazkova E.A.

Журнал: Экономика и социум @ekonomika-socium

Статья в выпуске: 5-1 (24), 2016 года.

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The purpose of this article is to study the marketing trends like digital-marketing. The author dwells on the following questions: What is digital-marketing? What is its specificity? What are the main trends in this area in 2016? And what are the prospects for the development of digital marketing in today's world.

Digital-маркетинг, digital-marketing, geo-location marketing, digital marketing channels, social media, e-commerce

Короткий адрес: https://sciup.org/140119720

IDR: 140119720

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