Global media discourse: evaluation optics

The paper tackles the discourse of protest in the global mass media, shedding light upon its linguistic constituents ( cliches, euphemisms, axiological vocabulary, periphrasis, repetition, etc). The paper stresses the need of elaborating cognitive techniques of comprehension of global mass media discourse and analyses the peculiarities of political discourse shedding light upon nominations and assessments. The author shows stereotyped expressions, axiological connotations of terms and as generic features of political discourse. The paradigm approaches to discourse interpretation in politics are also of interest.