Discourse of the corporate brand as a type of discourse of the object
Автор: Dambaeva E.Yu.
Журнал: Вестник Восточно-Сибирского государственного университета технологий и управления» @vestnik-esstu
Статья в выпуске: 3 (38), 2012 года.
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The paper addresses the problem of discourse typology. According to the typology proposed by O.L. Mikhaleva the discourse of a corporate brand is considered as the discourse of the object. The distinctive features of the corporate brand discourse are determined in the paper.
Discourse, brand, corporate brand, brand communication, discourse of the subject, discourse of the object, distinctive features of discourse of the object
Короткий адрес: https://sciup.org/142142538
IDR: 142142538
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