Discourse-pragmatic approach to paremia analysis in the British press

The article reveals specific features of the discourse-pragmatic approach to paremia analysis in the British media. The approach pays special attention to characteristics of the author and the audience and to the study of the creative use of proverbs and sayings. Paremia in mass-media discourse carry out the following pragmatic functions: they attract attention of the audience, express the author’s viewpoint and increase expressivity of the text. Creative use of proverbs and sayings helps to achieve maximal pragmatic effect.