Distribution as a central link in the multichannel system of pharmaceutical market supply: an empirical aspect

In the article, the authors analyzed the processes of capital concentration in the distribution segment of the pharmaceutical market, increasing investments in the trade and logistics infrastructure of supply, which made it possible to identify the deep specialization of the wholesale link with a decrease in the level of its consolidation against the background of online growth and the formation of a more complex market configuration, marketing alliances that secure the position of structured pharmacy retail.