DIY-retail on the Russian market: strategies and prospects (on the example of Leroy Merlin)

The relevance of this research is to study the strategic directions of development of international DIY retail chains in the Russian market, which involves active expansion of Russian regions, extending of the range of their own brands and a combination of offline and online sales. The authors made conclusions about the prospects of participants’ development in the DIY market on the example of the company Leroy Merlin.