Packaging Design for Jewelry Collection "Asvetnick Skaryna"

In the process of transition to a market economy, there is an increasing interest in the advertising positioning of the product. A special role here is given to advertising jewelry that needs visual promotion, where packaging performs a special function. Within the framework of the modern market, the product should not only not be inferior in quality to its analogues, it should also stand out and attract the attention of the consumer. In this regard, the main component of the advantageous positioning of the created products is its external design, which has a creative visual appearance. Therefore, when developing it, an individual approach is required in terms of external design. The purpose of the work is to design packaging for the promotion and sale of a jewelry collection dedicated to the outstanding Belarusian humanist Francysk Skaryna. The research is devoted to the analysis and development of packaging, taking into account the design features, manufacturing technology, materials used in the production of jewelry packages that will meet the needs of the target audience. A special feature of the project is the development and implementation of unique visual elements, such as exclusive illustrations, fonts created on the basis of author's sketches, which will reveal the effectiveness of using content in forming a recognizable and memorable brand image. Research methods include analysis, observation and survey, literary review, analytical and creative methods. The result of the work is the original layout of the packaging for the jewelry collection «Asvetnik Skaryna», which is designed to attract new consumers, increase the effectiveness of product promotion and sale, while preserving and popularizing the cultural heritage of Belarus.