Market share is a basic indicator of an organization 's marketing strategy

The article considers the possibility of changing the relative market share of a particular product as one of the main goals of an organization’s marketing strategy, based on the analysis of the most important factors that form financial flows and affect the ability to obtain and the size of the organization’s profit. The main advantages of growth, market share, advantages and problems of development of the organization in the market of building products from recycled wood, the main factors influencing the change in the market share of the organization in the specific conditions of the region. Based on the analysis of the competitive environment, a group index of the organization’s competitiveness is calculated. For successful development and adjustment of the development strategy, a systematic audit of marketing activities or analysis of the current state of the marketing environment and forecasting of its development is necessary. The article identifies possible economic benefits for industrial enterprises on the basis of target analysis of exogenous and endogenous parameters of the development of organizations that affect economic efficiency, growth opportunities, market share, creating a positive image of the organization and customer loyalty...