E-Commerce Information System for Marketing Agricultural Products in Kutai Kartanegara Regency

Published Online on December 8, 2024 by MECS Press

In the current business landscape, the use of e-commerce has become an essential requirement to enhance [1,2] and excel in business competition [3-5], both in terms of promotion and the sale of produced goods[2,6,7]. The implementation of e-commerce provides significant efficiency in purchasing, selling, and marketing activities [8-10]. It offers convenience in promotional efforts [11-15], facilitates transactions [16], reduces costs [17], and expedites the transaction process [9,18]. The use of e-commerce also indicates an improvement in the quality of data transfer compared to manual processes [19-21], eliminating the need for re-entry that could lead to human errors in data input [22].

There are two previous studies relevant to the role of e-commerce in the development of the agricultural sector. The first study, titled "Implementation of E-commerce as an Online Promotion and Sales Medium to Enhance Agricultural Results in Pringsewu Regency" by Afifa Septriasih and Nur Aminudin [23], explores the development of e-commerce to facilitate and enhance progress in promotion and sales, with the primary goal of business development and improving agricultural outcomes in Pringsewu Regency. Through e-commerce, consumers from distant locations can access and view products via the internet. The study identifies issues in the Pringsewu region, particularly the lack of understanding among farmers regarding internet technology as a means of online marketing and sales. Therefore, an alternative idea is proposed involving the implementation of e-commerce as an effort to build and develop entrepreneurship in the online world. The goal is to provide solutions to these issues and enhance knowledge and utilization of internet technology among farmers[23].

The second relevant study, titled "Design Of Web-Based Agricultural Product Marketing Information System In Pagar Alam City" by Adil, Ahmat Triwijoyo, Bambang Krismono [24], aims to design an information system that promotes agricultural products from Pagar Alam City through a website. This information system facilitates farmers in marketing their agricultural products with the assistance of a website and provides comprehensive and useful information for consumers of agricultural products [24]. Thus, the integration of these two studies provides a more comprehensive understanding of the implementation of e-commerce in overcoming challenges and enhancing agricultural outcomes and the marketing of agricultural products. In response to the prevailing challenges faced by farmers in Kutai Kartanegara Regency regarding limited market access for their agricultural products, this research endeavors to develop and implement a web-based Business to Business (B2B) e-commerce information system. By seamlessly connecting farmers with potential buyers and streamlining the sales process, the proposed system is anticipated to significantly enhance the efficiency and reach of agricultural product marketing. Through increased accessibility and a broader market presence facilitated by the e-commerce platform, we expect this initiative to empower local farmers, catalyze economic growth, and foster sustainable development in the agricultural sector of Kutai Kartanegara Regency. This paper delves into the detailed design, implementation, and potential benefits of this system, aiming to provide not only a solution to current marketing constraints but also a catalyst for positive transformation within the agricultural landscape of the region

2.    Research Methods 2.1    Data Collection Techniques

The techniques for collecting data are as follows:

• [1]    Interview

The first step in the process of building or developing information systems is to identify system needs, analyze the existing situation, and identify real problems while simultaneously connecting them to the causes of these problems. The Interview Technique is one of the best methods that can be used for this activity[25].

• [2]    Observation (Observation)

Direct observation or observation is a data collection technique by directly observing activities carried out by users. One advantage of this direct observation technique is that the analysis system can become more familiar with the physical environment[25].

• [3]    Literature Study

• 2.2    Research Flow Chart

3.    Results and Discussion 3.1    Current System Analysis