Effective marketing strategies for business development: from traditional methods to digital platforms
Автор: Malikov A.T.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 12-4 (99), 2024 года.
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The article explores effective marketing strategies (MS) that integrate traditional methods with digital platforms. Approaches to achieving competitive advantages through technology integration, including social media, search engine optimization, and email, are analyzed. The successful experiences of companies adapting their marketing to various audience segments are examined. A comparative analysis of the effectiveness of traditional and digital tools highlights their synergistic potential. Special attention is given to the role of modern technologies, such as artificial intelligence, in enhancing personalization and the effectiveness of marketing campaigns. The study emphasizes the importance of flexibility and innovation for success in the era of global digitalization.
Marketing strategy (ms), digital platforms, traditional methods, social media, search engine optimization, personalization, innovation
Короткий адрес: https://sciup.org/170208612
IDR: 170208612 | DOI: 10.24412/2500-1000-2024-12-4-208-213
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