Effects of verbal and non-verbal communication on the business success of the company

Communication plays an important role in achieving business success, which is why increasing attention is being paid to the study of verbal and nonverbal communication.Through the buying and selling of goods or services, and through communication, we enter into various relationships with people and organizations. In today's environment, organizations undergo various organizational changes, and managers at different levels recognize the need to improve communication methods, yet they are often unsure how to organize and implement them. Likewise, the efficiency of an organization’s functioning is influenced by well-developed internal communication channels. This paper describes the concept of verbal and nonverbal communication as one of the key elements in increasing a company’s business success. The subject of the paper is the issue of engaging available human resources within an organization, improving and implementing verbal and nonverbal communication, as well as its effectiveness, simplicity, rationality, and cost-efficiency. The aim of the research is not only to provide a theoretical overview of verbal and nonverbal communication but also to demonstrate its impact on the business success of a company.