Combination of naturaland artificial factors in making up modern texts

The paper deals with external, extralinguistic conditions and rules which together with traditional linguistic regulators determine the content, form and structure of nonfiction texts as objects of analytical-andsynthetic and technical operations associated with the storage and current use of speech objects. It is shown that along with natural rules of the modern language, nonfiction texts are under the increasing influence of direct instructions and / or the derivatives from rules and requirements formulated beyond the speech regulation process, i.e. beyond linguistics. The external regulating actions not only determine the form and content of communicative means, but also change the general composition and sense of applied linguistics’ tasks. Substantial and methodological changes of applied linguistics’ interests depending on such factors as changes of the legal, social and economic environment are shown. Development of the factors mentioned above, is the basis for the rules which implementation demands the change of steady used speech-building principles; in some cases changes have ambiguous character if to look at them from the viewpoint of communicative traditions realized in the speech. The research of similar situations by the means of applied linguistics’ methods and receptions taking the opportunity of high methodological mobility and confirmed effectiveness of natural-science and engineering resources’ attraction has both exceptional sense and forecasting prospect.