Event-marketing as a factor in the promotion of hotel companies
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The article discusses the issues of using Event-marketing tools to promote hotel enterprises. The main trends and prospects for the development of Event marketing in the hotel industry are highlighted. The expediency of using additional tools to attract potential customers has been substantiated. The segmentation of clients-participants of the Event-event is given.
Инструменты event-маркетинга, event marketing tools, promotion, hotel companies, tourism, competitive advantages
Короткий адрес: https://sciup.org/140288144
IDR: 140288144
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