Event-marketing: basic concepts and tasks

In this article, the author considers the problem of using event-events to promote a product or service of the company. In this case, the basic concepts of event-marketing, its main provisions and goals were considered. Also, the tasks that are set before the event marketing, its ways of promoting the company's brand were studied. The result of the study was to identify the approach of «brand experience», which is based on creating impressions about the brand of the company.