Event-technologies as a tool for the implementation of social and cultural projects in the creative industry

The article analyzes the current conditions for the development of cultural industries, reflects the content of the concepts of “creative industries”. Classification of components of event-technologies as tools of complex development of the creative territories promoting to solve managerial tasks, to form positive image, to support competitiveness of the producer in the market of cultural services is given. Examples of the functioning of the institutions of the cluster of culture as sites where already applied innovative technologies of the organization of socio-cultural activities. The article considers the essential characteristic of event-technologies as a special mechanism of organizing social and cultural events and events in the modern conditions of development of the creative industry of the city. The study demonstrates the importance of the development of the quality of cultural product in the urban environment through the use of event-technologies.