Eurasianism will save Russian branding

The article discusses the current state and issues of Russian branding. The author reflects on how to make Russian brands popular not only in Russia, but also abroad. As a result, two groups of issues were identified: the lack of education in the field of branding and marketing among Russian top managers and the unwillingness to invest in the brand as a long-term asset, as well as the lack of national identity among Russian brands. The author sees the solution to these problems in the need to adopt the concept of Eurasianism with its inherent ethical principles and in growing a new generation of educated managers on this basis.