Factors influencing the successful development and introduction of new products to international markets

The constant growth of competition in the domestic and foreign markets, the process of globalization, cardinal changes in innovative technologies and tools for product promotion, methods of influencing consumers cause an increase in the interest of the top management of leading organizations and companies to the requirements of organizing the development of new products to ensure their profitability. The purpose of this article is to identify the factors that have the greatest impact on the success of the launch of new products. The study revealed the positive impact of the institutional environment, leadership styles, internal resources and capabilities, team communication and collaboration, strategic alliances, trade fairs and exhibitions on the development of new products.