Factor analysis of indicators of tourism development in destinations of the Republic of Crimea

Tourism is traditionally a priority sphere of Crimean economy development. This work is aimed to carry out a factor analysis of tourism development indicators of in coastal destinations in the Republic of Crimea and to identify the most significant parameters having a significant influence on the formation of the tourist flow. This research is relevant because the financial and economic crisis, the decline in foreign investment volumes and prolongation of sanctions force to look for new approaches to the development of the state economy and its separate territories. Estimation of development prospects of international tourism allowed to establish that tourism - one of the most dynamic activities of the global economy. The authors give results of analysis of development trends of Crimean tourism. They show that tourism, despite the negative dynamics of individual indicators of financial and economic activity of the sanatorium and tourism enterprises in 2014, has great potential and is a priority activity of the Crimean economy. The authors propose to consider a destination as the ecological and economic system that prove the possibility of engaging tourist flows in the recreational area without compromising the sustainability of the natural environment. The indicators of tourism development in Crimea destinations are analyzed. They are grouped into two blocks - resulting and factor. The results of factor analysis revealed a high level of correlation between natural resources of destinations and the viability of the tourist business in the Republic of Crimea. It is also showed a high level of coherence between the result indicator "number of organized tourists" and the indicator "number of sites of cultural heritage". Conclusions of previously conducted market research of tourist preferences are confirmed. Vacationers visit the Crimea with one dominant purpose (mainly beach vacation and treatment), and other possibilities of destinations are secondary or have no role in their preferences.