Methodological framework of managerial decision-making for digital transformation of organizational internal and external communication channels

The paper dwells on the prospects of digital transformation of non-linear business processes, organization of external and internal communication in particular; it compares the features of digital channels in terms of costs, complexity of organization, requirement of specialized staff, etc. using statistical data. The study aims to develop criteria for managerial decision-making, Analysis provides for the following criteria to be identified: company size, type of business activity, product, secrecy, the number and age of employees, presence of digital competencies. The criteria applied allow the following conclusion: Simpler channels do not incur additional costs and are suitable for small businesses, organization of complex specialized channels incurs significant costs affordable for big companies only and, in some cases, requires reorganization if company structure.