The phenomenon of customer orientation in the strategic management system of the restaurant business
Автор: Gevorkyan B.A., Makovetsky M.Y.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 12-2 (118), 2024 года.
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The article reveals the main theoretical, methodological and applied approaches to the formation and application of strategic management technologies, identifies the opportunities and limitations when using basic models and tools of strategic management in the activities of business entities, substantiates the thesis on the importance of strategic management to ensure sustainable, safe, effective functioning of organizations in the field of restaurant business.
Restaurant business, management, strategy, efficiency, customer orientation, customer-oriented technologies
Короткий адрес: https://sciup.org/170208098
IDR: 170208098 | DOI: 10.24412/2411-0450-2024-12-2-92-95
