Film as a tool for marketing tourism destinations

This article explores the influence of cinematic works on the marketing of tourist destinations. It examines how films and television programs can generate interest and motivation among potential visitors, as well as how accurate portrayals of places in cinema can contribute to increased visitation. The article presents examples of successful utilization of films in tourism promotion and discusses the role of new technologies and social networks in this process. In conclusion, the significance of further research in this field for the development of the tourism industry is emphasized.