Esports financing in Russia and abroad: the influence of bookmakers

Esports is evolving as a system of championships, leagues and tournaments around the world. This is a large-scale sector of the economy with a market valuation of billions of dollars. In the course of the work, the rapid development of e-sports and the role of bookmakers in this progressive industry were considered. Focusing on the importance of these players in the betting market, we analyzed the trends associated with investing in e-sports clubs. The authors detail why investing in esports clubs is currently the best solution for potential investors. The results of a survey that identifies audience preferences for game disciplines and specific teams are considered, which helps clarify the preferences of fans and players. The question of the development of the bookmaker services market in e-sports both in the international arena and in Russia is also being raised, focusing on the dynamics of the volume of bets, which demonstrates an increase in interest in this market segment. Esports, along with the growing influence of bookmakers, is becoming an attractive area for investment. The reviewed trends and audience preferences confirm that the esports market continues to develop and its prospects open up new opportunities for investors and bookmakers.