Financial strategy as a basis for stabilization and financial sustainability of the enterprise

The article discusses the problems associated with the formation of the financial strategy of the enterprise in the market conditions of management, which causes the need to maintain financial stability, as well as the optimal structure of the asset and liability balance. The author of the article notes that the goal of financial activity is to achieve solvency and profitability, as well as to increase the equity capital and assets of the company. The article concluded that the efficiency of the distribution and use of all types of resources depends on the development of an enterprise development strategy, which in turn creates reliable conditions for a steady increase in the competitive advantages of an enterprise. The article also noted that the degree of effectiveness of the activities of economic entities is largely determined by their financial strategy. It also noted that the successful solution of financial strategy issues ensures the growth of competitiveness and sustainability of the enterprise.