Financial factors and trends in the investment attractiveness of the main segments of the real estate market

The article examines the influence of the main market, social, and social factors on the formation of supply sizes and prices and the amount of demand in the most significant elements of the real estate market. The main components that determine the diversity in approaches to determining the effectiveness of decisions made in different areas of investment and pricing features in different markets are identified. The most important macroeconomic and microeconomic factors influencing the formation and dynamics of prices for certain types of real estate, depending on the location of the object, changes in key indicators of economic development and ongoing programs of state and regional support for the main market entities, have been identified. Based on the systematization and analysis of statistical data from various sources, the market shares of the main real estate agencies in the regional market, the size of the target audience coverage and the ratio of prices for residential and commercial real estate in different territorial entities are determined. The concept of using real estate market monitoring technologies has been formulated, the priority components of the market value of objects in the market of standard housing and high-comfort housing have been clarified. The most important determinants of the investment attractiveness of the real estate market have been identified.