Foreign experience of strategic marketing management
Автор: Muminova Sh.N., Urunboev Sh.ja.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 1 (43), 2019 года.
Бесплатный доступ
The article discusses the foreign experience of strategic marketing management at enterprises, the practice of forming the mission of the organization. On the basis of the obtained theoretical results, various approaches to the definition of the organization’s mission are summarized.
Strategy, enterprise, marketing, development, mission, strategic marketing
Короткий адрес: https://sciup.org/140273890
IDR: 140273890
Список литературы Foreign experience of strategic marketing management
- Magdanov P. V. Iskusstvo upravleniya [Art of management]. 2011, no. 1, pp. 11-27.
- Ansoff I. Strategicheskiy menedzhment. Klassicheskoe izdanie: per. s angl. [Strategic management. Classical edition: translation from English]. Saint Petersburg: Piter, 2009, 344 p.
- Kaplan Robert S., Deyvid P. Norton Sbalansirovannaya sistema pokazateley. Ot strategii k deystviyu: per. s angl. [Balanced system of indicators. From strategy to action: translation from English]. Moscow: Olimp-Biznes, 2004, 320 p.
- Porter M. Konkurentnaya strategiya: metodika analiza otrasley i konkurentov [Competitive strategy: sectors and competitors analysis method]. Moscow: Al'pina Biznes Buks, 2005, 452 p.
- Ringland Dzh. Stsenarnoe planirovanie dlya razrabotki biznes-strategii [Scenario planning for business strategy development]. Moscow: Vil'yams, 2008, 560 p.
- Ansoff I. Strategicheskoe upravlenie [Strategic management]. Available at: http://sbiblio.com/biblio/archive/ansoff_stateg/00.aspx. (accessed 8 June 2011).
- Mann I. Byudzhetirovanie i planirovanie v marketinge [Budgeting and planning in marketing]. Available at: http://www.iteam.ru. (accessed 25 June 2011)
Статья научная
