Adaptive formation of commodity-market strategy of enterprise APK as a response to the instability of the market environment

Commodity-market agribusiness strategy should be based on the specifics of their activities and position in the market, formed through the use of its instruments as a realization of the assortment and brand strategy, maintaining a flexible pricing, marketing and advertising policy in selected market segments that provide effective communication between the agro-industrial enterprises and consumers of agricultural products subject to market signals.