Formation and measurement of consumer loyalty
Автор: Kuzeeva D.A., Gadzhiev G.M.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 6-2 (76), 2021 года.
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The article considers modern models of marketing complex and the place of loyalty in a customer-oriented economy. The place of brand and factors influencing loyalty, as well as ways to measure customer loyalty are analyzed.
Loyalty, brand, value, marketing model, modern economy
Короткий адрес: https://sciup.org/170190179
IDR: 170190179 | DOI: 10.24412/2411-0450-2021-6-2-73-76
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