Formation and disclosure of the concept "brand attributes" in the consumer market
Автор: Balakirev I.A.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Творчество молодых ученых
Статья в выпуске: 6 (108), 2017 года.
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The article reveals the theoretical and practical aspects of brand attributes in the brand positioning in the consumer market. Focuses on the importance of brand positioning attributes for successful marketing performance. Discusses the existing approaches to the formation of brand attributes. Suggested the complex of brand attributes for successful brand positioning.
Marketing, positioning brand attributes, brand marketing, target audience
Короткий адрес: https://sciup.org/14875942
IDR: 14875942
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