Formation and development of regional marketing system in the context of Karachay-Cherkess Republic

The author describes the basic components of region's marketing system, its external and internal marketing environment and estimates regional image influence on state and prospects for development of certain economic branches in Karachay-Cherkess Republic. The author suggests a scheme of marketing management system for regional development and draws special attention to its information content. The article also deals with describing the main directions in regional marketing, which should be integrated into general strategy of social and economic region's development, as well as long term objectives oriented.