Formation and improvement of price policy at the enterprise

THE ARTICLE DISCUSSES THE MOST IMPORTANT MECHANISM OF FUNCTIONING OF ANY COMMERCIAL ENTERPRISE - THE FORMATION OF A COMPETENT PRICING POLICY. THE AUTHOR EXPLORES THE UNDERLYING PRICING TACTICS IN A DOMESTIC ENTERPRISE AND THE KEY METHODS FOR ACHIEVING COMPETITIVENESS BY APPLYING VARIOUS TYPES OF DISCOUNTS. ALSO CONSIDERED ARE CONSUMER PERCEPTION FACTORS OF THE VALUE OF A COMMODITY THAT SERVE AS AN INDICATOR OF THEIR SENSITIVITY TO VARIOUS PRICE LEVELS.