Forming the image of preschool educational institution head within the professional development program

The article considers the opportunity of forming the image of Preschool Educational Institution Head within the program of managerial staff professional development. The author suggests that the image is an integral part of management activity and a substantial characteristic of a professional manager. The article is advisory in nature and is addressed to teachers of professional development courses. Development of the professional resource of the Preschool Educational Institution Head becomes a requirement and an essential condition to effectively manage the personnel. One of the components of this resource is an image that can become a support for implementing the planned management decisions. Working on the improvement of his image, the head increases the culture of business communication, optimizes the interaction with his subordinates. The image of the Preschool Educational Institution Head indicates the skills, knowledge, competencies and values by which he is guided in his professional activities. Numerous publications made in the framework of management psychology and social psychology reflect the level of elaboration of the problem and indicate, that the external competitiveness of the organization in the market, the image of the organization, as well as the level of corporate culture, a measure of the employees’ commitment to their organization, motivation, work and etc. largely depend on the professionalism of the Head. That is image that allows to create the first impression about the Head, it is a kind of trademark, a logotype. Generally, the more attractive image is, the higher the professional authority and social reputation of the organization and its head are. In connection with the above it is important to use the number of measures to create a positive image within the additional professional programs for the Preschool Educational Institution managers.