A literary landscape in creating territory’s image: from the spontaneous practice to the technological model

The article analyzes the approaches to literary landscape as a means of mapping a territory and its role in the formation of the image of the territory. We suppose that literary landscape is a component of cultural and historical potential of the territory and a tool of forming the destination image. The article shows the approaches of foreign researchers to comprehending the role of literature in promoting a region and its tourist products. Theoretical assertions are verified by the research, the results of which are presented in the article: the subject is an extensive practice of literature landscape formation in Siberian and Ural Federal Districts. Content analysis of open resources allowed us to identify literary names and literary mapping objects that make up the literary landscapes of the territory. Analyses of the system of creation and promotion of tourist products based on the use of landscape elements and/or creating them, made it possible to identify peculiarities of their promotion and lack of influence on the formation of a sustainable image of the territory. The role of marketing and information products in the formation of the image of the territory through the literature landscape is revealed, the technological model of information work with the tourist product or iconic places of the territory is described. The proposed technology can be recommended to create the image of tourist destinations using the results of the work of literary local historians to create a literary landscape of space.