Formation of image of institutions of culture of small towns as a necessary tool their efficient activity
Автор: Genenko Oksana N., Ryadnova Svetlana A., Efremova Nina V.
Журнал: Вестник Московского государственного университета культуры и искусств @vestnik-mguki
Рубрика: Социально-культурная деятельность
Статья в выпуске: 5 (91), 2019 года.
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The article considers image as one of the important and undervalued tools for the effective management of cultural institutions. The main features of the formation of the image of cultural institutions that are associated with the specifics of the field of activity and are determined by the special mission of the institution are identified. The article considers image as one of the important and undervalued tools for the effective management of cultural institutions. The main features of the formation of the image of cultural institutions that are associated with the specifics of the field of activity and are determined by the special mission of the institution are identified.
Image, image of cultural institutions, image formation, positive image
Короткий адрес: https://sciup.org/144160850
IDR: 144160850 | DOI: 10.24411/1997-0803-2019-10515
