The formation of the image culture of a teacher in additional professional education

The research problem and the rationale for its relevance. The article presents the importance of teaching teachers image culture as a modern methodological direction to the successful development of professional pedagogical activity. The necessity of teachers' professional activities for society is substantiated, the meaning of the concept "image culture" is defined. The article presents the relevance of image culture at the state level, reflection in normative legal documents. The idea of the necessity of introducing a discipline on image culture in professional development courses for teachers is substantiated. The significance of the inclusion in the educational process and content of professional development courses of professional development institutes mechanisms to promote image literacy and understanding of the fundamentals of culture is proved. The goal of research is promotion of image culture of a teacher by means of additional professional education. This goal contributes to updating the content, forms and methods in the development of teachers in additional professional education and considers the unique cultural configuration in the professional activity of the teacher in the aspect of image. Methodology is study and analysis of psychological and pedagogical sources, normative legal documents, methodical literature, the method of mental experiment with idealized situations, and the method of empirical description. Results. The article offers a modern methodological direction in the development of teachers in the system of professional development in the aspect of image culture. The scientific and methodological content of image culture, its importance in the professional activity of a teacher, prospects and positive effects in the professional and personal improvement of teachers when teaching image culture are considered. The theoretical significance of image culture lies in the consideration of a new cultural superstructure for the successful development of professional pedagogical activity. The practical significance of the proposed strategy lies in the description of the prospects and positive effects and can be used in the work with teachers on professional development courses in the system of additional professional education.