Formation of customer equity at the regional company
Автор: Neretina E.A., Zizin A.S.
Журнал: Регионология @regionsar
Рубрика: Экономика региона
Статья в выпуске: 2 (79), 2012 года.
Бесплатный доступ
The notion of «customer equity» in the course of profit formation is substantiated in the article. Its evaluation by the example of CJSC «Electrotechcentre» is made. On the basis of the results measures for the customer equity accumulation are developed; the offered measures effect is estimated.
Formation, clients, human capital assets, organisational capital, intangible assets, brand, company, profit, efficiency, investments
Короткий адрес: https://sciup.org/147221471
IDR: 147221471
Статья научная
