Creation of competitive advantages on the basis of comsumer relationship managament
Автор: Kolosova T.V., Fedorova G.V., Karpenko E.V., Tsapina T.N.
Журнал: Вестник Восточно-Сибирского государственного университета технологий и управления @vestnik-esstu
Рубрика: Экономические науки
Статья в выпуске: 2 (59), 2016 года.
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In the article the program of consumer relationship management was considered to create competitive advantages. It is based on consumer value conception. It helps the company to satisfy the consumer's needs and wants effectively, to increase the target market loyalty and, finally, to extend the company's competitiveness in general.
Competitive advantage, relationships with consumers, consumer value, loyalty
Короткий адрес: https://sciup.org/142143195
IDR: 142143195
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