Formation of competitive advantages of manufacturing enterprises in the data economy

In the modern economy, competition between manufacturing enterprises is becoming increasingly acute, which requires constant improvement of production processes and the introduction of new technologies. This paper examines the importance of forming competitive advantages of manufacturing enterprises through the introduction of modern digital technologies. Themain aspects of the formation of competitive advantages are analyzed, as well as examples of successful technology implementation practices, specifically cloud ones, are considered. The results ofthe study can be used by enterprises to improve the efficiency of production processes and competitiveness in the market.