Formation of the image of a musical project and its impact on the consumer

The article reflects the theme of the formation of the image or personal brand of a music project, that is, a musician or a group, also reflects the main stages and trends that allow for the formation of a personal brand and increase performance indicators, including building an audience and its involvement. In addition, the influence of the formed personal brand of a musical project on the consumer is described for the possibility of improving further work with musical projects.