Forming a marketing strategy on the example of insurance PJSC Ingosstrakh

The article analyzes the elements of pricing strategy on the example of the insurance public joint stock company (SPAO) Ingosstrakh. The stages of development of pricing strategy and positioning of the company in the market are considered. Analyzed the elements of the marketing strategy of Ingosstrakh. Formed a list of recommendations for improving the marketing strategy and strengthening the market position of the organization.