Formation of consumer portrait on the example of “Sura-Sportindustriya”

The article analyzes the problem of forming a portrait of consumers. Studied the knowledge of this problem. The concept of a portrait of consumers and the role of the target audience in the marketing activities of the organization are considered. A study of consumer preferences and personal characteristics of the organization's customers. Developed models of the portrait of consumers in order to improve the quality of the marketing activities of the enterprise.