Formation of a social imaginary "good society" in the blogosphere of the region

The paper discusses the formation of the image of a regional society in the blogosphere. This image is an important component of the image of a region, but unlike the image, it is based not on the control theory but on the social imaginary - the ideas of people about the society they live in, as well as about the prospects and directions of development of this society. 'The good society' is a constructive variant of the social imaginary.