The formation of development strategy of tourist entrepreneur structures' economic potential
Автор: Vladimirova E.V.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Творчество молодых ученых
Статья в выпуске: 3 (99), 2016 года.
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The article is devoted to the strategic management of the economic potential's development of touroperator. It's considered present state of scientific school of strategic management. It's clarified the definition of "strategy" and the classification of strategies' types with respect to touroperator. The author presents the structure of the economic potential in terms of resource approach. The factors influencing the formation of development strategy of the entrepreneur structure's economic potential is defined.
Development strategy, strategy of touroperator, economic potential of entrepreneur structures, resource approach
Короткий адрес: https://sciup.org/14875652
IDR: 14875652