Forming the strategies for enhancing the effectiveness of rural entrepreneurial organizations in Russia

Political, economic and social events of recent years, taking place in all of the countries, when economic institutions and systems are destroyed in a short time under the influence of negative external factors, indicate the need to create resilient socio-economic territorial systems. This problem is essential to rural areas that are most vulnerable to negative external impacts, which confirms the relevance of finding ways and directions to ensure their sustainable development. Our previous research has shown that the formation of an entrepreneurial ecosystem of rural areas, substantiating the institutions of their development, can ensure sustainability of socio-economic development of rural areas and increase their resilience. The article proposes a model for building strategies for the development of entrepreneurial organizations within the entrepreneurial ecosystem, aimed at ensuring sustainable socio-economic development of rural areas and increasing the competitive environment of the ecosystem. The purpose of the article is to develop a factor model for building entrepreneurial strategies of entrepreneurial organizations that adequately meet the role of the rural entrepreneurial ecosystem in the current conditions of development of Russian rural areas. The strategic development concept is usually applied in the analysis of large corporate organizations. It is believed that small businesses, exposed to external factors, must use adaptive tactics and cannot formulate and implement a strategy for their development. Based on the analysis of scientific literature and the results of a survey of entrepreneurs on the example of the Sverdlovsk Oblast of the Russian Federation, we found that rural entrepreneurs seek to determine strategic directions of their development. The article presents approaches to the disclosure of relevant factors that determine the model for choosing a development strategy for rural entrepreneurial organizations. The information base of the study includes research works of Russian and foreign scientists on the topic under consideration, as well as the results of a thematic survey. The scientific novelty of the work lies in the fact that for the first time an attempt has been made to build a factor model for strategic development of rural entrepreneurs within the concept of entrepreneurial ecosystem of rural areas.