Forming the tourist image of Yalta: history and modernity

The Crimean Peninsula is often called "world in miniature" or "the Museum under the open sky". On the peninsula historical paths of many nations and civilizations intersected. Each era has left its mark on this land. Not by chance that the Crimea is famous for its interesting museums, numerous archaeolog- ical sites. Hence, the architecture of the villas - Greek colonnade, the Gothic spires, the Moorish openwork details, comfortable fountains surrounded by a "garden of Eden" gardens and enchanting parks of the Big Yalta. The article tells about the history of Yalta, its recreational opportunities and attractions, its modern problems and possible solutions. The aim of the work is a reflection of the most pressing problems in the Big Yalta, which directly affect the development of a modern resort. Lack of un- derstanding of historical and cultural significance of architectural monuments of the Crimea, including Yalta, in single options was the reason of the destruc- tion or alteration of monuments. And currently, the lack of funding does not give the opportunity to restore some of the monuments of architecture, and sometimes leads to their loss. The image of this resort in our day is radically changing in the conditions of constant influence of anthropogenic and technogenic load. Among the main problems are: 1) chaotic territory development; 2) transport problems (quality and dimensions roads, parking lots, gas concentration); 3) flower decoration of city center (creating mixborders, flower beds, groups of trees); 4) incom- patibility of styles of the embankment (appearance coastal areas); 5) state of beaches. Yalta in its climatic and cultural-historical features belongs to the resorts of the German type, combining the rich history and culture with the use of rec- reational resources. Resolving the basic problems of the resort will provide its modern operation, will give a powerful impetus to entrepreneurial activity in the tourism sector.