Formation of a successful marketing strategy on the internet: features and methods in the automotive industry

The article considers the key aspects of marketing communication system formation in the companies operating in the automobile market. The authors analyze the tools of communication from the point of view of their expediency and popularity among car dealers. Particular attention is paid to the analysis of trends and peculiarities of the car market that determine the choice of one or another marketing tool. The scheme of interaction between car manufacturers and dealers that has direct influence on the content and methods of communications is also considered.