Formation of the company’s internal image: a methodological approach based on a manufacturing enterprise

The article deals with the problem of forming the internal image of the company on the example of the production enterprise LLC "EMV Filtertechnik Rus". In modern conditions, insufficient attention to the internal image can lead to low employee motivation and high staff turnover, which negatively affects the competitiveness of the organization. The purpose of the article is to develop a methodological approach to the formation of an internal image based on a comprehensive analysis and implementation of strategies that take into account the specifics of production activities and the needs of employees. The key stages of internal image formation are presented, including diagnosis of the current state, strategy development, development of corporate culture, motivation system and conditions for knowledge exchange. The results of the study show that the successful implementation of the proposed measures can contribute to increasing employee engagement, strengthening the internal image and, as a result, improving the overall efficiency of the enterprise.