Phraseological improvision in the communicative-pragmatic activity of gender

The paper studies the gender factor in the communicative and pragmatic activities of men and women, explores the phraseological meaning and individual meanings of neo-phraseologisms created during an impromptu speech by a gender-specific language personality. The concepts of phraseological improvisation, gender-marked phraseological units are discussed. The author uses terminology proposed for this study, since the terminological apparatus of gender linguistics is insufficient. The evidence base of the research is an authentic card index, collected by the continuous sampling method.