Fundamental analysis as the method of assessing the investment attractiveness of commercial banks

The article considers the concept of fundamental analysis, its essence, order and features of implementation in order to assess the investment attractiveness of commercial banks. In addition, the author proposed the indicator that can be additionally used as the part of a fundamental analysis in assessing investment attractiveness. The inclusion of the new indicator in the implementation of fundamental analysis is due to the digitalization and active development of financial technologies in the banking system in recent years.